Back in 2011, we started writing content because we saw so many incredible brands and ideas failing to make an impact. Their messaging didn’t reflect the great work or the value they were contributing to the world. 

So we set about helping them craft better words and content strategies to support their ideas.

Today, we’re still driven by our search for better thinking. And the way we’ve committed to achieving that is through helping bring incredible books to life. 

As a boutique, purpose-driven organisation based in New Zealand, we are proud to have built an extensive international community of thought leaders, authors, entrepreneurs, and industry experts. Our mission is to enable those visionaries to develop and write books that drive forth meaningful change in their industries and their communities. 

To us, better isn’t just about incremental improvement. It’s about shaking up the status quo, serving up something extraordinary and bold. Better means adding value in a way that drives tangible, lasting change to solve real-world issues. And that starts with ideas that go further, conversations that go deeper, and books that strive for more.