Elsa Klein
Strategic Thinker & Storyteller
My version of better sees more diverse and creative voices leading the way.
I’ve always been drawn to the kind of people with big, ambitious ideas. Those who think a little differently, and who really care about the world they live in. What I love about working with Intelligent Ink is the community of visionaries who come to us and generously tell their stories.
My journey to get here started with a love for books. After finishing my English degree at the University of St Andrews in Scotland, I worked with the New Zealand public library network on education and engagement campaigns during the pandemic. Not only did this cement my love for bringing books and readers together, but it also helped me see the importance of supporting independent voices in publishing and media.
When I found Intelligent Ink, I saw how thought leadership and books came together to make that happen.
Our clients are those who want to challenge the status quo and speak directly to the people they serve. We help them navigate the words and build the strategy for getting their message out there in a meaningful way.
At Intelligent Ink, I specialise in strategic book planning, publishing, and book writing/consulting. As I split my time between countries, I’m also the go-to Inker for support across European and North American time zones.
Skills
Areas of Expertise
- Research and investigation
- Content writing
- Interviewing
- Reporting
- All things outdoors – How about a bike tour?
Some of the things I’m most proud of include:
- Using my skills and finding my new home here at Intelligent Ink
- Taking the leap and jetting off to live independently abroad, beginning in Scotland
- Completing a degree in English Literature at the University of St Andrews
- Hiking the Camino de Santiago