The case for why every author should create a great book in the style of Cézanne There’s an old Malcolm Gladwell “Revisionist History” podcast episode that I still dust off when people ask me what writing a book is really like. He breaks down two primary approaches to creative development: Are you a Picasso or […]
Want to know how to use a book to build your thought leadership and grow your expert brand? Verity recently spoke with Susan Friedmann on her podcast Book Marketing Mentors about why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference […]
The secret to your book project can be found in Helsinki’s central bus station. In Four Thousand Weeks, Oliver Burkeman quotes Finnish-American photographer Arno Rafael Minkkinen and his 2004 commencement address at the New England School of Photography. Minkkinen’s speech “The Helsinki Bus Station Theory: Finding Your Own Vision in Photography” is worth reading in […]
Experts often come to us because they want to achieve more with their business than just – to put it bluntly – making more money. The type of solopreneurs and intrapreneurs we typically partner with are those who have something bigger in mind: a real-world impact. It’s natural then that they would gravitate towards thought […]
Recently I overheard a manager (not one of ours, mercifully) utter one of the most pernicious phrases that can apparently still be uttered in the workplace. They meant it in a term of endearment to efficiency and process, and the safety of the established way of being. But unfortunately, it belied an insidious, almost boring […]
There’s all kinds of buzz out there at the moment about thought leadership. It’s been hailed as a flashy marketing tool. A way to get senior leaders engaged. There is even a thought leadership ad option on LinkedIn. Thought leadership is one of those terms that seems to mean different things in different contexts. So […]
We talk a lot about consistency with thought leadership – and for good reason. Consistent blog posting, LinkedIn sharing, newsletter emailing, and other efforts all go towards cultivating a loyal following. It’s about showing up where your audience needs you. It also doesn’t hurt that regular posting can really help your LinkedIn algorithm. Tackling consistency […]
One of the reasons I love working with thought leaders is because they’re prepared to do something about the shortcomings of the world we’ve collectively created. The common ground of the people we love to work with is, broadly speaking, better lives for people – the desire to help people reject some existing minimum standard […]
When you want to maximise your impact as a thought leader, it can feel like you need to try and do everything. To be on every social media platform, to be out speaking, to be sending constant emails, to be blogging, to be networking, to be doing weekly webinars, to be pitching yourself to media… […]
There’s a still-popular proverb that all roads lead to Rome, which – figuratively speaking – means that that all choices, methods, or actions eventually lead to the same result. There are many paths to get there. We’ve certainly found this to be true for thought leadership. We’ve seen some thought leaders achieve great impact with […]