We believe that the world would be better if we all thought more critically and creatively – and if we shared those ideas with the world. With that in mind, here’s a selection of our own thinking – from advice for creating your thought leadership book, to stories of incredible thought leaders and authors, to insights and learnings that we’ve gleaned along our own journey.
Guest post by Morgan McGregor, Owner of Hyped While Verity and Christina work hard to discover the magic in every business story, I work hard to translate those words into something a little more #Instagram. To be more specific, I know that it’s non-negotiable that your brand should have an amazing story to tell, but […]
Sounds like a simple enough question, right? You know, deep down, what makes your business special and different. You’re doing what you were made to do and you’re the best in the world at it. Who wouldn’t choose you? Figuring out your unique competitive advantage is, in some respects, basic business. You’ve been there, you’ve […]
We’re finishing the last of our to do lists and officially closing the doors on Thursday 21 December. We’ll be back from Monday 14th January with more words – excited to tell more of your great stories! Have an absolutely amazing Christmas – and a wonderful start to the New Year. Hope you take a […]
If you know anything about us whatsoever, you’ll know that we at Intelligent Ink are passionate word people. Our slogan and go-to hashtag of choice is ‘clever things with words’, various Inkers have had variations of ‘wordsmith’ in their job titles – basically, we’re dyed in the wool word nerds. We’ve been blogging about just this […]
Brand storytelling is about more than just telling your story once. It’s about incorporating storytelling into every campaign, every new product or service launch. At a recent Marketing Association Brainy Breakfast, Brand storytelling: How to shape your brand story, it was clear that storytelling is having a serious impact on big organisations’ brand loyalty. And […]
Seeing some of the speakers at the Hubspot Conference was one of those times that we wished we were overseas. Perhaps another year when we don’t have big book projects due we’ll be able to head along! One of the biggest highlights from the conference (or what we’ve seen of it since) was Rand Fishkin’s […]
Words matter. What you say to your customers, and about your company, has a bigger impact on your brand than anything else. The words you choose tell a story about who you are, how you interact with people and the world, and how you impact on your customers’ lives. Of course, preaching the same gospel […]
So you’ve put together some brilliant content; it’s informative, it’s interesting, it’s compelling – but it’s not leading to any more business for you and your team. More often than not, one of the biggest challenges content writers face is coming up with a way of actually converting content into customers. This is where the […]
Blog posts, landing pages, videos on social media… Have you tried everything and you’re still not quite getting the clicks you need, the purchases you were hoping for, or the traffic you were expecting? At Intelligent Ink we understand there’s nothing more frustrating than pouring your heart and soul into the creation of content only […]
When sitting down to plan and write your content for your shiny new website, it can be hard to figure out where to start. Of course, if you’re just looking for a quick conversion for a one-off sale then content can remain pretty focused on calls to action, but if you want to stand out […]