We will come to reflect on the first half of 2020 as one marred by challenge, with many companies struggling – and failing – to defy crisis after crisis. But we will also look back to a year defined by opportunity. While all business owners are focused on leading their teams through this contraction of […]
In a digital age in which everyone can share their ideas and thoughts online, it’s no surprise that the internet is chock full of content – and unfortunately, a good proportion of it isn’t exactly what you’d call intelligent… So how do you share your expertise in a way that actually engages people? One option […]
In an age in which new language and ideas are constantly being thrown around, it can be tricky to keep up with new terminology and what’s what. For many, the difference between the terms ‘blogging’ and ‘thought leadership’ is hard to understand. Since thought leadership content is often written on a blog, can a […]
You’ve already built a strong business. Sales are coming in, your team is handling the day-to-day operations of the company, and you’re focused on building the reputation of your brand instead of constantly putting out fires. That’s an incredible place to be – well done! So, how do you actually grow that reputation? And how […]
Or something that rhymes with that? Either way, you want to create compelling content that encourages your readers to do what you want them to, so of course you are in the business of persuasion. Typically, persuasion is a case of creating a win-win situation, presenting someone with a case that it is in their […]