Something we hear all too often from business owners is, “I’m not too sure if a thought leadership approach is right for me”, or “I don’t think my ideas are even the right fit for thought leadership.” Here’s the thing: there are people doing amazing things all over the place, so there’s no particular topic […]
There’s no denying that when it comes to food, we are what we eat. What we consume has an impact on our ability to think, our mood and our overall health. At Intelligent Ink, we’ve learnt that the same goes for content. The content we read, watch, and listen to has an impact on the […]
Let’s talk thought leadership during a recession. Right now, people are consuming more content than ever, spending more time than ever online and on social media. So far daily time spent in social media apps has increased by over 20% year-over-year in Q1 2020 worldwide. And only 4% of people worldwide have claimed to not […]
We will come to reflect on the first half of 2020 as one marred by challenge, with many companies struggling – and failing – to defy crisis after crisis. But we will also look back to a year defined by opportunity. While all business owners are focused on leading their teams through this contraction of […]
In a digital age in which everyone can share their ideas and thoughts online, it’s no surprise that the internet is chock full of content – and unfortunately, a good proportion of it isn’t exactly what you’d call intelligent… So how do you share your expertise in a way that actually engages people? One option […]
In an age in which new language and ideas are constantly being thrown around, it can be tricky to keep up with new terminology and what’s what. For many, the difference between the terms ‘blogging’ and ‘thought leadership’ is hard to understand. Since thought leadership content is often written on a blog, can a […]
You’ve already built a strong business. Sales are coming in, your team is handling the day-to-day operations of the company, and you’re focused on building the reputation of your brand instead of constantly putting out fires. That’s an incredible place to be – well done! So, how do you actually grow that reputation? And how […]
Or something that rhymes with that? Either way, you want to create compelling content that encourages your readers to do what you want them to, so of course you are in the business of persuasion. Typically, persuasion is a case of creating a win-win situation, presenting someone with a case that it is in their […]