I want to get one thing out of the way early. I hate Atlas Shrugged. I don’t think Ayn Rand could be described as a “good writer”, no matter how many books she sold. Her characters are one-dimensional and cartoonish, her philosophy blunt, and the morality of her backwards world incompatible with ours. Yet – […]
The case for why every author should create a great book in the style of Cézanne There’s an old Malcolm Gladwell “Revisionist History” podcast episode that I still dust off when people ask me what writing a book is really like. He breaks down two primary approaches to creative development: Are you a Picasso or […]
We’ve all been there. You’re well past the staring-at-a-blank-page phase, maybe even rounded the corner on idea-vomit month, and now you’re in the thick of it and wondering can’t I just use a book shortcut for this? Maybe you want to open up an AI tool. Or just try to hide that part of your […]
Committing to a book is a big deal, and you want to write your best book – that much is clear. But if you want your book to have an impact and be a strategic asset, you’ll need to invest in it. So how much does it actually cost to write and publish a book? […]
When you’re standing at the bottom of “Mount Book”, the summit can feel impossibly far away. Maybe you’re stuck thinking you need to have everything perfectly lined up before you can even begin. Maybe you’re battling that nagging voice in your head saying your ideas aren’t good enough. Or maybe you’re just overwhelmed and wondering […]
Want to know how to use a book to build your thought leadership and grow your expert brand? Verity recently spoke with Susan Friedmann on her podcast Book Marketing Mentors about why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference […]
#WorkSchoolHours – A Revolution for Parents, Workplaces and the World by Dr Ellen Joan Ford is the book that’s changing the game for workplaces around the world. Now, it’s been named as one of the top business books of the year in the Australian Business Book Awards. The 2024 book, published by Intelligent Ink Press, […]
If you try to please everyone, then you’ll end up pleasing no one. It’s helpful advice in life, sure, but it’s especially true when writing a book. In fact, this is why we recommend so much up-front planning before you start the actual writing process. And why defining your audience remains one of the pillars […]
You’re right in assuming that writing a book is a big commitment. Especially when you’re stuck at the bottom of the mountain looking up. It can look daunting, and it’s tempting to quit before you’ve even got started. However, in our years of experience we’ve seen countless clients write incredible books with a few solid […]
There are few better ways to build authority in your space than with a book – its weight in the hand, the smell and crinkle of its pages, the bold ideas building in confidence and impact as the sections progress. Whether on your own, with another through coaching or co-authorship, or via a ghost-writer, rising […]