We believe that the world would be better if we all thought more critically and creatively – and if we shared those ideas with the world. With that in mind, here’s a selection of our own thinking – from advice for creating your thought leadership book, to stories of incredible thought leaders and authors, to insights and learnings that we’ve gleaned along our own journey.
It can often seem like social media is the modern day Big Brother, and that all of George Orwell’s nightmares are now rolled into one big, intangible (but very real!) multi-platform monster. But should you fear the monster? Or feed it? Sometimes, the best answer is both. Whatever channels you use to connect with your […]
April 1st is our fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina has provided us with some musings on five key things that she has learnt in that time. As I get ready to head off on maternity leave, it feels both a happy and sad occasion that I’ll […]
Most of you will have heard the news by now that there’s a little Ink Blot on the way. While Christina and Logan’s worlds are likely to be immeasurably changed come June, we wanted to let you know that this needn’t be the case for the rest of us – or you! At this stage, […]
Our last post of the summer is a guest post! Marek Townley is a Communications Advisor Intern at Auckland Council, but back in 2014 he spent some time doing work experience at Intelligent Ink, with PR & People Person Marieke as his mentor. He sheds a little light on what he worked on during that time. I […]
As humans, we’re inherently emotional beings. We can be as analytical as we want, but in the end, so much comes down to that deep sense of how something makes us feel – our lives are dictated by our emotions, perhaps more than anything else. While some people believe that our emotions are culturally conditioned, Darwin theorised […]
As digital content rises in popularity, it’s no surprise that many media outlets are struggling. With more and more free news and entertainment online, the need to pay for content is reducing rapidly. This, combined with a decline in revenue generated by print advertising, means many publications are turning to alternative methods of generating revenue, […]
By Soly Hak To be more succinct. That’s it, that’s the end of the blog. Oh, that’s more of a Tweet than a blog post? Oh okay, then, I guess I better expand. I learnt a lot of things while interning at Intelligent Ink. Sure, a lot of it was about copywriting and content marketing, […]
Who can believe it’s nearly the end of January 2016 already? As well as, no doubt, new words that are sure to crop up as language continues to evolve, our industry keeps changing at what seems like an ever-quickening pace. Businesses looking to raise brand awareness through PR (and us agencies helping them do so!) […]
By Marieke Esveld For many not-for-profit organisations, PR campaigns are a main driver for donations and raising awareness of their work. PR campaigns make up a large portion of my work, and each of my clients use these to achieve a specific goal, whether it’s reaching a fundraising target, creating a shift in thinking […]
2015’s been an exciting year for the Intelligent Ink team, and we’ve all learnt a lot along the way. In this end of year series, each Inker takes a look at what they’ve learnt and how that’s impacted on their lives – you might call it a peek inside the minds of the Inkers. […]