We believe that the world would be better if we all thought more critically and creatively – and if we shared those ideas with the world. With that in mind, here’s a selection of our own thinking – from advice for creating your thought leadership book, to stories of incredible thought leaders and authors, to insights and learnings that we’ve gleaned along our own journey.
What excites us as Inkers is telling stories. Whether that’s telling tales of our weekend shenanigans on a Monday morning, or writing compelling stories for our clients, when we are storytelling, we are in our element. However, the true icing on the cake for us is when the tale is disseminated in such a way […]
This week, we are delighted to have a guest post from the incomparable Galia BarHava-Monteith, co-founder of Professionelle. We’ve been working with Professionelle this year to make their PR really sing – but with our current staff falling squarely in Professionelle’s target demographic, we’ve also all learned a lot from our interactions with everyone involved […]
This Friday marks Emma’s last day with us. She has been a highly capable Intelligent Intern over the course of the 12-week programme, and we have been absolutely thrilled to have her on the team with us. We know that whatever she goes on to next will be something phenomenal – but while she’s still with […]
For people working in our corner of communications and writing, there is an unspoken extra element to our quirky job titles. Whether Wordsmith & Content Marketing Queen, PR & People Person, or Smooth Operator, we all have an extra superpower – translation. Some of the team may have dabbled in various languages along the way, but the […]
‘Content is king’, they say. ‘Just write a blog’, they say. ‘Demonstrate thought leadership’, they say. Easier said than done, we say. But just because there’s more to creating and maintaining a company blog than stringing a few words together and throwing them out into the wild world that is the web, it doesn’t mean […]
These days, we’re surrounded by fantastic but sometimes confusing business advice – learn how to say no to things, identify your target market clearly, do this, do that. Luckily, there is one thing you can do that can help drive all your business decisions and enable you to tell your story better – discover what […]
Rather than industry events or commentary, this week’s blog post is a vessel for news and excitement. Over the past few weeks, the Intelligent Ink clan has expanded – in more ways than one… Many of our clients and followers will be aware that our director par excellence, Christina Wedgwood, had recently stepped back to […]
Every workplace has its own particular idiosyncrasies. Whether it’s something about the hierarchy that makes them different, or a propensity for having Nerf gun battles (something we’ve seen first-hand at one of our clients’ offices), or a particularly quirky set of values, there’s always something that sets an organisation apart from everyone else. Since we’re […]
Picture this. You’re looking for a new accountant, or maybe a plumber. Where are you going to go to see what options are on the cards? Or maybe you’ve read a piece about an interesting charity. You want to learn more. So what do you do? It’s not a trick question. In this day and […]
To wrap up the April blogging season, one of our long-time clients – Mat Wylie of Customer Radar – takes a look at why businesses need to be focused on the experience of every customer who interacts with their brand – and how you can make sure you’re providing the best experience possible. A new […]