We believe that the world would be better if we all thought more critically and creatively – and if we shared those ideas with the world. With that in mind, here’s a selection of our own thinking – from advice for creating your thought leadership book, to stories of incredible thought leaders and authors, to insights and learnings that we’ve gleaned along our own journey.
It’s fast coming up to Thanksgiving, and although that doesn’t mean as much to us little old Kiwis as it does to the Yanks, it’s still a nice tradition. Taking time out to count your blessings is something that we like to do here at Intelligent Ink. We don’t do the roast turkey, but we […]
Some will argue that email marketing is a waste of time because: “I always delete enewsletters when they come through.” It’s true that these days even grandma is tech savvy enough to smell an email sales pitch. Yet email marketing is a huge business, and that’s because when it’s done right, it can work. Good […]
The purpose of a headline is to draw your reader in. You’ve gone to a lot of trouble to write an article, so you definitely want your audience to read it! It’s important to come up with a headline that’s catchy and makes the readers ask themselves, “What’s coming next?” Write 40 Headlines If […]
There’s been a lot of buzz around the office in April, and we’ve all been busy worker bees. Now that we’ve reached the first day of the new month, we thought it’d be good to reflect on all of the exciting things we’ve been up to in April. Happy Birthday Intelligent Ink On 1st April, […]
Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and […]
We were recently invited to speak at a FINZ (Fundraising Institute of New Zealand) luncheon to share our expertise on raising brand awareness and making the most of communications. We absolutely love working with not for profit organisations, so this was the perfect opportunity to help some NFPs with raising their profiles and meet some […]
This past Wednesday, Intelligent Ink once again played host to a fabulous networking event filled with inspiring speakers, lively discussion, and lots of laughs. This month, we explored the theme of Intelligent Goals. Here are some of the key take-outs: Goals should be SCARY Our charismatic key note speaker, Cam Calkoen, shared how doing […]
Last night, we hosted Intelligent Lessons, the first in our Intelligent Series.The five speakers were incredible and our heartfelt thanks goes out to each and every one of them for taking the time to impart their wisdom for us. Following the speeches, we broke into groups for a few different rounds of discussion about ourselves, […]
We hosted our official office opening party last night at our new premises at 18 Durham Lane. The fabulous ladies from The Lauren & Delwyn took some pictures of the space, before the masses arrived – so we’ll be posting those soon. We had a speech poised for last night, which we never got to […]
A guest blogger post by Glenn Edley, CEO of Spike. Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the poor cousin of marketing channels. However, the […]