We believe that the world would be better if we all thought more critically and creatively – and if we shared those ideas with the world. With that in mind, here’s a selection of our own thinking – from advice for creating your thought leadership book, to stories of incredible thought leaders and authors, to insights and learnings that we’ve gleaned along our own journey.
Yep, I said it! But, hear me out… In many ways, I’m writing this post to myself as well. See how you feel. So often we equate “busy” with the need to be visible, to be needed and in line with that, with our sense of importance… We create so much content and share it because […]
AIDA, or Attention, Interest, Desire and Action is a classic copywriting formula, but it’s come to light more recently that it lacks a somewhat vital component. In some situations, it may very well still work, but in others, that missing ingredient is going to be a ‘dealbreaker’. And that missing ingredient is context. In a […]
We all want to be able to write more compelling content, whether that be for a website, an advertisement, your client newsletter or that important proposal. The age-old advice is simply to practice… get your 10,000 hours in and you’ll see huge gains. But for those of you who think that might take too long, […]
In our information-driven world, business often requires us to wear many hats… and one of those hats, inevitably tends to involve writing. There’s proposals to get out to important clients, formal letters, tender documents, RFP’s to respond to, not to mention all those words that need to come from somewhere for your marketing. Here though, […]
Evaluating or editing your website copy is a good thing to do periodically, particularly after a re-brand or following any revisions to your strategic plan. Here are a few pointers for things to look at and work on whether you are revisiting your web copy or doing a website for the first time. Make sure […]
Like it or not, blogs are taking over the online world. If you search the word ‘blog’ in Google, it returns over six billion sites. Sites like wordpress.com and blogspot.com that offer free platforms for anyone who wants to create a blog have only made these more prolific. You might be thinking it’s not worth […]