To build thought leadership, you need to build an audience. After all, without people to embrace your ideas, learn from you, and be motivated by your expertise and thinking, your ideas will only ever get as far as you and your clients. We’re not talking faceless people who follow you blindly – we’re talking about […]
To really make thought leadership in 2021 count, we’d love for you to do some thinking on where you can most add value – in other words, your own thought leadership position. Below you’ll find a downloadable resource we’ve put together with some questions to get you started. We hope you find the questions helpful […]
When people think of thought leadership, many think of it as just a content marketing buzzword – what people are doing when they write LinkedIn articles and blog posts. The reality is that it takes a hell of a lot more than the odd article or two to be considered a true thought leader. It’s […]
All too often, people are afraid of sharing their great ideas and expertise because they feel they aren’t good enough. They feel like their thinking isn’t developed, that they don’t have the authority to be listened to. But people would be surprised how likely it is they’ve already got everything they need to be a […]
How do you get your story told? And how do you do it in a way that builds your brand? Over the summer break, Verity had a chat with Andrea Simon all about the changing role of thought leaders and the impact of powerful thought leadership. They spent time digging into the power of content […]
We’ve been thinking about New Zealand’s thought leadership journey – and how we’ve got all the potential to be a country known for our ideas and thinking. But first, we need to empower the thought leaders among us to value their expertise and share it freely with others. Now, more than ever, the world needs […]
Those who don’t change, get left behind. That old saying is true for a lot of things – including thought leadership. Over the years at Intelligent Ink, we’ve learned a lot about ideas and how they develop. We’ve come to realise that changing (or evolving, anyway!) your ideas isn’t a bad thing. In fact, it’s […]
More and more, people are becoming interested in thought leadership as an avenue to share their expertise, knowledge and ideas with a wider audience. But they have questions. Are we allowed to see yourself as a thought leader? How much experience do you need before people will actually pay attention to what you have to […]
Until now, I think many have seen thought leadership as a buzzword – just a description for a type of content marketing that digs a little deeper than your average ‘listicle’. But thought leadership isn’t a subset of content marketing. It’s a whole beast (and a very exciting one!) all to itself. Thought leadership is […]
Something we hear all too often from business owners is, “I’m not too sure if a thought leadership approach is right for me”, or “I don’t think my ideas are even the right fit for thought leadership.” Here’s the thing: there are people doing amazing things all over the place, so there’s no particular topic […]